Role: Lead UX Designer
Responsibilities: Stakeholder Interviews, Competitive Analysis, Persona Archetypes, User Journeys, Sitemap, Wireframes
(Interviews, Competitive Analysis, Persona Archetypes, User Journeys)
In 2016 Renesas announced their Synergy Platform, a complete system for developing embedded IoT devices.
The audience for this platform is inherently different from the clientele they have traditionally served, so Epsilon was brought onboard to help them understand their new audience, develop a strategy, and build a website.
I performed stakeholder interviews and a competitive analysis to understand their business and what influences their customer’s decisions. Since the product had been on the market for a year by the time we started, I led an investigation of their support forum to understand where they were struggling to help their customers.
I then used this to develop persona archetypes of their target users and journeys for how they would accomplish their goals. These were then used to develop the sitemap and wireframes.